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Channel: Toronto Sustainability Speaker Series (TSSS) » Coca-Cola
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Is Coca-Cola turning green?

How does Coca-Cola integrate sustainability into their operations? For several years its facility in Brampton, Ontario, one of its largest in North America, has been transforming its manufacturing and...

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Is there truth to the message that we can shop our way to a better world or...

"It's not that people don't care but they feel overwhelmed and confused. People are consuming to feel better and anxiety leads to a rebound effect which creates a further spike in consumption as people...

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Are companies over-sanitizing their sustainability communication?

Is the PR industry helping or hindering the authentic communication of sustainability?

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Sustainable Agriculture Meets Big Business

Companies in the agricultural sector are working on a number of initiatives to demonstrate their dedication to sustainability. Some of the largest food and beverage companies worldwide – like...

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Employee Engagement on Steroids: What is Brand Love and How does Coca-Cola...

Brian Smith of Coca-Cola's Latin American Group explains how they tackled Brazil's emerging youth challenge and built "Brand Love" at the same time.

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Can the “Shared Value” promise resonate with the ‘square people’?

I believe that even if it might take a while longer companies will eventually understand that shared value pays and embrace it one way or another. This is great because the challenge now as Porter...

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Shared Value: Journey to an Unknown but Rewarding Destination

The idea of achieving a competitive advantage while experiencing the satisfaction of knowing that you’re helping to solve a social problem is the promise of “Shared Value”, a phrase coined three years...

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Keep the spotlight on the the true hero – 3 tips for telling your...

Almost all companies are guilty of three key mistakes when trying to tell their sustainability story.

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